He used black and white contrasts in the background photo of us, as it allows the audience to focus on the lighting and stand out features, such as our faces that give an element of mystery. This contrasted with the bright orange and green writing represents the contrasting themes of our whole video: the juxtaposition of suits and government themes with the humour of the song.
The information is prominent in its bright colours so stands out to the audience, while still getting the message across with minimum words and a large visual.
Inspiration for this has come from black and white photos such as old wedding photos that use the effect to create a classy atmosphere. we've given a modern twist to that effect in my design, which I am sure will attract our target audience of teenagers to young adults- who stereotypically challenge what they know to find new ways of representation.
I will experiment by using this design plan on our Digipak cover to see if it works as a running theme for the promotional merchandise.
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