target audience

As a group we decided that our music piece was aimed at ages 13-21. we chose this age group because firstly we believed that the message the video is trying to get across is the importance of increasing knowledge about politics to a younger generation using the hypodermic needle theory.

secondly we believed the nature of the video and music will also appeal to students ranging from secondary school to universities as the groups ages are all in the lower 20s.

There is also evidence of the auteur theory as it was the directors aim to get younger people voting.This theory was created by Andre Bazin, a film theorist; it was a cinematic movement in the 50's.
It states the director has full control of their video, using their own creative ideas.

He's well known and respected in Hollywood, with Tim Burton religiously using this theory in his filming.

He has his own signature style of- inter-textuality
filming/editing techniques
certain artists
mood of the piece